Eran Zinman: SaaS market transformation is driving a 100x increase in software spending, Monday.com is undervalued despite $1.3 billion revenue, and the disconnect between business operations and market sentiment | 20VC

Monday.com thrives despite market undervaluation, as enterprise software evolves beyond expectations.

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Add us on Google by Editorial Team | Powered by Gloria Mar. 3, 2026

Key Takeaways

The SaaS market is experiencing a transformative phase, leading to increased software spending.
Despite significant revenue, Monday.com is undervalued in the current market.
Market sentiment and business operations in the software industry are currently disconnected.
Building comprehensive software involves more than just creating a user interface.
Maintaining and evolving software over time is a complex and underestimated task.
Vibe coding, despite its technological advancements, is unlikely to disrupt established software companies.
Investors do not see vibe coding as a primary factor affecting software company stocks.
The anticipated dominance of companies like Amazon in enterprise software has not occurred; instead, a boom of companies building on their infrastructure has emerged.
Companies like Anthropic and OpenAI are not expected to capture all enterprise value due to their focus on different opportunities.
Selling software to enterprises requires a guided approach rather than relying solely on product-led growth.
The enterprise sales process is fundamentally different from consumer-focused software sales.
The introduction of AWS led to unexpected growth in enterprise software companies building on top of its infrastructure.

Guest intro

Eran Zinman is the Co-Founder and Co-CEO of monday.com, a leading Work OS with $1.3BN in ARR. He previously served as the company’s Chief Technology Officer from 2012 to 2020 and led its rebranding from dapulse to monday.com in 2017, expanding it from a team management tool to a comprehensive work operating system.

The transformation of the SaaS market

The SaaS market is undergoing a significant transformation, leading to a drastic increase in software spending.

— Eran Zinman
The 10 of software how much companies are gonna spend on software is gonna be a 100 x for what it is today the saas pocalypse is real.

— Eran Zinman
The shift in the SaaS market is marked by increasing economic pressures on software valuations.
Understanding these trends is crucial for navigating the current software landscape.
The transformation is driven by both technological advancements and changing market dynamics.
Companies are expected to significantly increase their software spending in the coming years.
This transformation presents both challenges and opportunities for SaaS companies.
The SaaS market’s evolution is reshaping how businesses approach software investment.

Monday.com’s market valuation

Monday.com is significantly undervalued in the current market despite its substantial revenue.

— Eran Zinman
With close to 1,300,000,000.0 in revenue they’re valued today at just $3,900,000,000 in the public markets.

— Eran Zinman
The disparity between Monday.com’s revenue and market valuation highlights a critical observation for investors.
Understanding market valuation metrics is essential for assessing Monday.com’s financial performance.
This undervaluation reflects broader market trends affecting software companies.
Investors need to consider both revenue and market sentiment when evaluating software stocks.
The current market environment presents challenges for accurately valuing SaaS companies.
Monday.com’s case underscores the importance of aligning business performance with market perception.

Disconnect between business operations and market sentiment

There is a significant disconnect between business operations and market sentiment.

— Eran Zinman
We need to distinguish between what happens in businesses which is one thing and the sentiment change that happened… the negativity that now it’s being attached to software companies…

— Eran Zinman
This disconnect highlights the complexity of the current software market dynamics.
Understanding this disparity is crucial for market analysis and investment strategies.
The negative sentiment attached to software companies is not always reflective of their actual performance.
Investors must differentiate between business fundamentals and market perceptions.
This disconnect can lead to misaligned valuations and investment decisions.
Navigating this landscape requires a nuanced understanding of both business operations and market trends.

The complexities of software development

There is a significant difference between creating a user interface and building comprehensive software that functions effectively across an organization.

— Eran Zinman
I think there’s a big difference between vibe coding the user interface and building an actual software that works across the organization with all the depth and functionality that built into that.

— Eran Zinman
Building comprehensive software involves addressing organizational needs and functionality.
The challenges of software development extend beyond initial interface creation.
Effective software must integrate seamlessly across an organization.
Understanding these complexities is crucial for successful software implementation.
The depth and functionality of software are key factors in its long-term success.
Developers must balance user interface design with comprehensive software functionality.

The challenges of software maintenance

People underestimate how hard it is to maintain software over time.

— Eran Zinman
I think people underestimate how hard it is to maintain software over time. I think it’s very easy to create the first increment of a software but to change it to adopt it over time it takes a lot of effort and a lot of dedication to do that.

— Eran Zinman
Software maintenance is a complex and ongoing challenge for developers.
The initial creation of software is often easier than its long-term maintenance.
Adapting software over time requires significant effort and dedication.
Understanding these challenges is crucial for assessing software viability.
Maintenance involves addressing evolving user needs and technological changes.
Developers must prioritize long-term maintenance strategies for software success.

The limitations of vibe coding

Vibe coding will not disrupt software companies despite its technological advancements.

— Eran Zinman
As much as I think the technology is awesome we have our own vibe coding capability within the product… this is my least favorite one I don’t think it’s gonna happen.

— Eran Zinman
Vibe coding’s technological advancements are unlikely to disrupt established software companies.
The limitations of vibe coding are recognized by industry experts and investors.
Understanding these limitations is crucial for evaluating emerging technologies.
Vibe coding’s impact on software company valuations is minimal.
Investors do not see vibe coding as a primary factor affecting software stocks.
Established software companies are unlikely to be disrupted by vibe coding advancements.

The impact of AWS on enterprise software

The expectation that companies like Amazon would capture all enterprise software value has not materialized; instead, a boom of companies has emerged building on top of their infrastructure.

— Eran Zinman
What really happened is the exact opposite we saw a boom of companies building on top of Amazon and software was growing exponentially.

— Eran Zinman
AWS’s introduction led to unexpected growth in enterprise software companies.
The anticipated dominance of Amazon in enterprise software did not occur.
Understanding this shift is crucial for assessing the software industry’s evolution.
The growth of companies building on AWS infrastructure highlights new opportunities.
AWS’s impact on the software industry has reshaped enterprise software dynamics.
The enterprise software landscape is characterized by diverse growth opportunities.

The role of AI companies in the enterprise space

Companies like Anthropic and OpenAI will not capture all enterprise value because their focus is not on the enterprise sales process, which is fundamentally different.

— Eran Zinman
I don’t think they’re gonna capture all the enterprise value because they have a much bigger opportunity ahead of them and it’s not their focus.

— Eran Zinman
AI companies are unlikely to dominate the enterprise software market.
Their focus on different opportunities limits their enterprise value capture.
Understanding these limitations is crucial for evaluating AI companies’ market roles.
The enterprise sales process differs fundamentally from consumer-focused software.
AI companies’ focus on broader opportunities shapes their market impact.
The role of AI in the enterprise space is characterized by diverse opportunities and challenges.

The complexities of enterprise software sales

Selling software to enterprises requires a different approach than product-led growth; organizations prefer a more guided adoption process.

— Eran Zinman
Nobody’s gonna buy software for the entire organization based on purely plg play… they wanna be handheld especially if you wanna use a software across the organization.

— Eran Zinman
Enterprise software sales require a guided approach rather than relying solely on product-led growth.
Organizations prefer a more structured adoption process for software implementation.
Understanding these complexities is crucial for successful enterprise software sales.
The enterprise sales process involves addressing organizational needs and preferences.
Product-led growth strategies are less effective in the enterprise space.
Navigating enterprise software sales requires a nuanced understanding of organizational dynamics.