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Why Nvidia Is Entering the CPU Market

By Andrea Isoni · Published June 3, 2026 · 4 min read · Source: DataDrivenInvestor
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Why Nvidia Is Entering the CPU Market
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A few days ago, Nvidia announced that it will start producing the RTX Spark CPU, which is claimed to be 1.8x better than the latest Intel and AMD chips. There are no trustworthy benchmarks yet, so that claim remains unverified.

First, Nvidia already announced Rubin late last year, and that platform included the Vera CPU. Vera was designed as an orchestrator, not as a general-purpose CPU like RTX Spark, so Nvidia is not new to CPUs.

But why is Nvidia doing this? Isn’t it enough to dominate GPUs? Wasn’t Nvidia already too busy supplying GPUs to its clients?

Well, yes — but Nvidia is approaching the limit of how many GPUs it can actually supply.

Let me explain by connecting several pieces of information that may seem unrelated at first:

If I put all of this together, the picture becomes clearer.

TSMC does not believe — or does not want to expose itself to the risk that — GPUs will have durable, long-term growth beyond the capacity already allocated. No matter how hard Nvidia tries to convince TSMC, the foundry does not seem to believe the demand will justify additional GPU production over the next five or more years. Even if Nvidia is willing to pay well, TSMC may still ask: why build more Nvidia-specific capacity for a market that may not be there in the long term? That would be too risky, especially if those same fabs can be used to produce other chips.

Nvidia itself knows that small models are coming, and that they can already handle tasks that were previously reserved for data centers. At the same time, some major growth markets are becoming harder to access, especially China.

So if Nvidia believes it cannot expand GPU growth too much in the coming years — because it cannot secure enough manufacturing capacity and because robotics plus small models will push AI workloads toward the edge, or close to it through standards like CXL — then how can Nvidia keep growing?

CPUs.

Of course, that has consequences for GPU infrastructure. For those who follow this newsletter, I have been saying for at least a year that small models are coming, and that this will change the growth outlook for GPU infrastructure. I even told friends, “The end signal for me will be Jensen announcing CPUs.” That has now happened.

As AI demand continues to grow, some of that demand will be served by other chips, not just GPUs as it is assumed today — and, unfortunately, priced in by the market. In other words, the growth of data centers needs a correction. But that is a topic for another day.

I hope this helps.

#AI #innovation #artificialintelligence #business #technology

PS: I said “correction,” not collapse, of AI GPU infrastructure. We still need it — just not at the pace many people expected.


Why Nvidia Is Entering the CPU Market was originally published in DataDrivenInvestor on Medium, where people are continuing the conversation by highlighting and responding to this story.

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