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Scribble AI: Outranking AI Slop
Table of Contents
Scribble AI: What it is and How it Works
AI Slop: The Creator Challenge
The Human Touch: The Creator Solution
Strategies to Help Your Content Rank High on Search Engines
Scribble AI: Outranking AI Slop
Scribble AI: What it is and How it Works
The internet of today is not what it was: with the rise of artificial intelligence (AI) tools, getting verifiable information is difficult. A random article, thread or video can be easily generated, with no fact checks and it is easy to come across false data and misrepresentations online.
Scribble AI is a full stack creator campaign platform based on the Scribble network. This platform runs creator marketing campaigns that generate original, human-written content across the open web, building AI-searchable brand authority at scale.
Google searches are not as popular as they used to be-AI search engines like ChatGPT, Gemini and Perplexity are the tools people use to ask questions on the internet. These AI tools give recommendations based on brands that are written on and discussed activities by human creators. This sounds like great news: but in a world where a large proportion of content is AI generated, it is counterproductive for a lot of brands. This is where Scribble AI comes in. Scribble AI gives your brand access to its network of over 50000 creators to create human based genuine content. The content ranks up high on AI engines and makes your brand discoverable.
AI Slop: The Creator Challenge
Have you ever tried to read a thread or an article online and it doesn’t really flow? Sometimes the language is technical and heavy, but it doesn’t seem to add up or have that human touch. The answer is AI Slop. AI Slop is basically a flood of low quality, low effort AI generated content that lacks the human touch, may provide misinformation and pollutes the creator ecosystem. There is pressure on creators to earn a living: with the rise of creator campaigns and bounties, people are tired of not winning and resorting to the use of AI tools to generate content for different brands on the blockchain. However, there is a problem: the AI generated content does not rank well on large language models (LLMs). The idea of generating large volumes of AI based content will not do well for a brand’s marketing in the long run.
AI Slop creates a massive problem for the creator: it undermines effort. Why would I want to search for keywords, brainstorm headings and write an article on how Scribble is helping Web 3 Content Creators when I can just type in the prompt on Claude AI and get a result? It discourages newer creators from actively learning by putting in the work. The financial aspect is another challenge: with the rise of AI Slop, authentic creators have moved down search rankings and have been faced with low engagement , reduced ad venue and lower financial rewards for their work. There is also another way it undermines effort: it makes consumption of effort seem like labour. Let me explain this: if I see an AI written article or video, it takes more effort from my brain to try and make something out of the content. I might become impatient and close the tab, because consumption of the low quality content is actually a waste of my time. If your content is a waste of my time, I will not be interested in buying your product or checking out your website. This is why using AI based content is not the way to sell your brand.
The Human Touch: The Creator Solution
To effectively market brands and build active communities in the world of Web 3, the human touch is essential. This is because LLMs are trained to provide the best possible answers to questions people are asking on the internet. The best answers are ranked based on the content that is genuine and built on actual human expertise. LLMs look for content that explores different ideas, and conveys some profound meaning. When people search for content on the blockchain and on the internet in general, they are looking for shared experiences, guides, opinion pieces from experts. They want to hear from users who have used a certain product, someone who has a different opinion. LLMs are trained to identify this type of content and automatically rank the content higher on search engines.
As a brand that works with creators, you need creators that are committed to their craft. You need visual, audio and written content that tells digital stories with anecdotes on the blockchain. Content for your brand does not have to be generic: it can be intentional and still carry deep meaning. Brand content pays attention to unique client needs and tries to highlight client stories. For example, you tell a story of how your brand helped solve an entrepreneur’s problem on the blockchain. People and LLMs value authenticity more than quantity on the internet. The more authentic your brand appears, the more trust you will acquire on the blockchain and internet.
Strategies to Help Your Content Rank High on Search Engines
If you want your content to rank higher on search engines and on AI boards, work with creators that employ these strategies for your brand content.
Provide Answers: Your brand content should provide clear answers to the audience’s questions. Why should they use your products? What challenges might they face while using your products? How can they use your products to better their business?
Factual Data: You should reference credible sources and key opinion leaders in relevant fields for your content. You may want to collaborate with creators that are experts in their own right and trusted by your audience. Ensure that everything you put out to represent your brand is accurate.
Content Updates: You can always add new updates to old posts, so that your audience is aware of any changes to your products or changes in the Blockchain space. The blockchain sector is constantly evolving, so there are always new angles to explore. Explore these angles to your brand advantage.
Focus on GEO: Unlike Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) focuses on optimising content so that it is ranked higher by AI powered engines like ChatGPT and Perplexity. Focus on using GEO strategies to ensure that your brand content is cited by AI models and discussed on online forums.
Be human: Use natural, easy to understand human language. Incorporate stories and humour into your content. Develop a brand voice and let it speak to your audience. Create content that is organic and feels natural, like a random conversation. Create content that tells your brand’s story with ease.
Scribble AI: Outranking AI Slop
Scribble is building a platform to help creators connect with brands and promote their content. Scribble AI is a new initiative designed by Scribble to platform brands and ensure that their content is discoverable by AI powered engines. Scribble AI works by connecting brands to different creators with unique content that will be ranked and cited by AI systems, creating a trustworthy brand image and maintaining brand authenticity. Scribble regularly organises creator campaigns where creators are invited to write articles, X threads and do research on different Blockchain projects. Winners are chosen based on technical knowledge, clarity of product explainer, and other factors the judging team deems fit. At the end of the day, brand awareness is raised and genuine content is promoted.
Scribble AI is a good tool to help your brand content rank high on the AI power engines, while connecting with creators that genuinely want to help you build an active brand. Scribble has built a community of over 50000 creators, and has run campaigns with over 100 brands with over 300 creators participating in each grant campaign. What this means for your brand is that you can have a lot of creators churning out unique, GEO optimised content for your brand. The more creators discuss your brand, the more likely that AI powered engines will recommend your product to a random person searching online. It is also more likely that there will be online discussions about your brand and more people online will be motivated to use your products. It is no wonder why organisations like RocketX and Kodeus are the first ScribbleAI clients: creator campaigns are set to run actively for a two week period and subsequently, your brand will be on the lips of everyone in Web 3. Get started with Scribble AI now here: scribble.network/brand
References:
https://youtu.be/1pkpkDarshc?si=L1xuKAGik5M49Tr6
https://docdigitalsem.com/ai-vs-human-content/
https://www.linkedin.com/pulse/why-every-brand-needs-human-touch-content-thinkdigitalindia-in-c3vwc/
https://www.linkedin.com/pulse/how-rank-ai-overviews-10-strategies-you-should-follow-chaurasia-bkv4c
