Isaac Orji4 min read·Just now--
Music is widely recognised as a language that transcends all forms of cultural boundaries and spans across several generations. It's a thread that runs throughout the existence of human history. Genres of songs across all centuries from rituals to war songs, did not just serve as storytelling, but a form of connection, a therapeutic remedy, an identity, stress reliever, and a form of art. In the medical setting, music therapy is recommended as a pain managing mechanism to partly act as distraction. From the ancient times to the modern day, we have had a greater shift in our involvement in music. This has resulted in services of streaming platforms like Apple, Spotify.
But in the existence of the streaming platform, the value of music seems to be lopsided. Artists are placed in priority over the listeners, and this results in listeners—despite being the backbone of the ecosystem— just enjoying the dulcet melody of the music, not gaining any reward other than ads, or being forced to pay premium enjoy services.
However, the web 3 industry which focuses on integrating the blockchain technology into multiple industries has revolutionized the music industry thereby creating a more nuanced path where both artist and listeners can interact, earn rewards without appearing biased to any side.
The nuanced approach introduced is called the Listen-to-Earn(L2E). Here users can earn rewards in Crypto currency by engaging with podcasts, music, and etc. L2E, as in the web 3 world, typically involves the usage of Decentralised Applications(dApps) that are built on a blockchain.
Regarding Web3, Listen-to-Earn (L2E) typically involves using Decentralized Applications (dApps) that are built on a blockchain. These dApps allow content creators to distribute their content directly to users and reward them for their attention and engagement. I.e it tracks user activity like how long they've listened to a track, shared songs with their loved ones, and so on. And then rewards will be awarded to them.
This is where AIRR Thrives. AIRR is a web 3 music platform that is built with the driven mission of L2E. I.e listeners are not treated as passive users but as an active contributor to the ecosystem who deserves to be rewarded. It's a step up boldness to how value is to be shared between the fans and the artist.
It’s a simple pattern.
Listen—⟩Engage—⟩Reward
Let's explore what AIRR IS ALL ABOUT.
AIRR described as a web 3 music platform that integrates the concept of Listen-to-Earn model into its platforms. As a web 3 project, it’s built around a future native token called Air. In the AIRR ecosystem there’s a sub application called the AIRR WAVES. This is the first live product of the platform and it’s in its early access. Inside the Air ecosystem, music enthusiasts won’t just be carried away by the rhythm of the songs but instead, every listening track, rating of tracks, are accumulated as point and will be converted to the AiR token when Launched. In AIRR, Users can discover new music.
AIRR WAVES is an interactive music app where listening becomes an experience. It's where the L2E concept is actualized. You don't just play and listen but your existence and present is in the music. AIRR WAVES records every action of the users which span across sharing tunes to friends, rating it, streaming, and even prediction. There's a daily missions award available in the app also
HOW AIRRS WORK
At first
Tap on this link to get access to the website and then sign up.
After the sign up, select your top three Genres, your continent, and 100 points are awarded to you.
You can browse through the music collection and stream the song that is to your taste.
2. Engagement, participation and Completion of Tasks matters
Engagement really matters as it's tracked. Performing actions like sharing songs on social media, giving ratings matters. Challenges like Daily missions is always set and this boost engagement
3.POINTS ARE EARNED FOR EVERY ACTIONS
The points—called power point— earned in an access which will be redeemed to AIRR tokens when it's finally launched by the platform. As you keep on engaging, it accumulates over time.
Why L2E matters.
In the web 3 world, Decentralization is the goal. So envisaged a scenario where both the artist and listeners have access to the same reward system where no party is sidelined. This is where Listen-to-Earn fits perfectly into that goal.
Listen-to-Earn serves as pathway for content creators to monetise their content and earn revenue without having to rely on any traditional marketing strategies like paying for ads
It enables users to earn Crypto by engaging with content which can trigger participation among users
There a free access to financial incentives as anyone with internet connection can earn rewards with the L2E model
It helps democratize access to financial incentives, as anyone with an internet connection can earn Crypto through Listen-to-Earn models
It lessens the power imbalance between platforms and content creators as it enables creators to share their content directly to users with any problem from centralised authorities.
Studies often suggest that L2E could trying the music economics
Early studies suggest Listen to Earn could truly change music economics.
Conclusion
AIRR WAVES position itself as the real intersection of L2E where Artist and fanbase are not sidelined. L2E really shows that music should be rewarded to those who contribute, be it the artist or the listeners, not just to the centralised platform alone.
I believe that L2E is the future for the 🎵 k industry and AIRR WAVES is ready to take up that responsibility to offer the best.
