FIFA charges $79 for fans to have names on big screen at World Cup

The 'Super Shoutout' program lets fans pay to see their name on stadium scoreboards before 2026 World Cup matches, and social media is having a field day.

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Add us on Google by Editorial Team Jun. 9, 2026

FIFA has launched a program called “Super Shoutout” that lets fans pay $79 plus tax to have their name displayed on a stadium scoreboard before World Cup matches.

The program went live on June 8, 2026, covering all 72 group-stage matches across 16 venues in the US, Mexico, and Canada. Fans can purchase up to four slots per order, meaning a family of four could spend $316 before tax just to see their names flash on a screen.

How the Super Shoutout actually works

Fans visit fanspotlight.fifa.com, pick a match, pay $79 per name, and their shoutout gets displayed on the venue’s scoreboard during the pre-game period. Not during the match itself. Before it.

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Despite the seemingly niche appeal, early demand has been surprisingly strong. The opening match between Mexico and South Africa reportedly sold out its shoutout slots within hours of the announcement.

The purchase limit of four slots per order suggests FIFA wants to keep the program accessible to individual fans rather than letting corporate buyers snap up all the inventory.

The internet reacts exactly how you’d expect

Social media has been less than kind. The dominant sentiment online frames the Super Shoutout as yet another cash grab from an organization that already generates massive revenue from broadcasting rights, sponsorships, and ticket sales.

Critics have pointed to FIFA’s reported $4 billion in revenue from the previous World Cup cycle as evidence that the governing body doesn’t exactly need the money.

What this means for the sports monetization playbook

For tech companies building fan engagement platforms, this is worth watching closely. The current implementation is remarkably low-tech. There’s no blockchain component, no NFT integration, no digital collectible tied to your moment on the big screen. FIFA’s own materials make zero mention of any crypto or digital asset tie-in.

That absence is notable. In 2022 and 2023, every major sports organization was tripping over itself to announce Web3 partnerships and token-based fan experiences. The fact that FIFA launched a digital fan engagement product in 2026 with nothing more sophisticated than a basic e-commerce checkout tells you something about where the industry’s enthusiasm for crypto integration currently sits.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.