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Cardano Gets Exposure From Olympics Committee

By Alex Dovbnya · Published June 9, 2026 · 2 min read · Source: U.Today
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Cardano Gets Exposure From Olympics Committee

News By Alex Dovbnya Tue, 9/06/2026 - 17:55 Cardano has gained prominent visibility on the official Olympic Games website following a landmark three-year partnership between the Cardano Foundation and the Brazilian Olympic Committee (COB). Advertisement Cardano Gets Exposure From Olympics Committee
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Cardano has secured prominent visibility after being mentioned on the main website of the Olympic Games. 

The recognition comes following a landmark three-year partnership signed between the Cardano Foundation and the Brazilian Olympic Committee (COB), which is aimed at integrating public blockchain, Artificial Intelligence (AI), and the Internet of Things (IoT) into Olympic sports management.

A three-year roadmap 

The Cardano Foundation stated that the initiative is meant to establish the COB as a global benchmark.

HOT Stories Japanese Bank Chooses XRP as Part of New Campaign; Bollinger Bands Keep $90,000 Bitcoin Prediction in Play; 224 Billion Shiba Inu (SHIB) Go Online as 2024 Whale Reawakens - Morning Crypto Report Hoskinson: Cardano Can 'Run the World'

It showcases how sports organizations can successfully operate on a public blockchain.

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The three-year roadmap is structured around four pillars, including identity, fan engagement, equipment tracking, and governance. 

Institutional participation 

The main goal is to leverage emerging technologies to bolster institutional transparency, improve information security, and enhance operational efficiency.

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The Cardano Foundation confirmed that the integration process is already underway. 

The first executive workshop was recently concluded, and practical, institutional pilot projects are expected to launch in the coming months. 

COB Chief Executive Officer Emanuel Rego noted that the partnership extends beyond mere technical upgrades. 

He has stressed the effort to educate the sporting community on the potential of blockchain technology.

Kraken's deal 

In the meantime, cryptocurrency exchange Kraken has signed on as the Official Crypto Exchange Supporter for the FIFA World Cup 202 across North America and Europe. 

The collaboration aspires to bridge the global football audience with digital asset trading. 

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