Bobby Healy: Manna’s US expansion is driven by favorable regulations, achieving 300,000 deliveries showcases operational readiness, and drone delivery is becoming the consumer default in Europe | TWIST

Manna's drone delivery expansion into the US signals a major shift in global logistics dynamics.

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Add us on Google by Editorial Team May. 28, 2026

Key takeaways

• Manna is poised to enter the US market, marking a significant strategic expansion from its European operations.
• The company has successfully completed 300,000 deliveries, showcasing its operational capability and readiness for scale.
• Manna’s drone delivery system is designed for efficiency, with drones strategically placed throughout cities for quick deployment.
• Food delivery via drones benefits from predictable preparation times, optimizing the delivery process.
• Drone delivery is becoming the preferred option for consumers in Europe, indicating a shift in market dynamics.
• Advanced flight dynamics and GPS positioning are crucial for accurate drone deliveries, especially in high winds.
• Manna has achieved a 97% delivery availability rate in challenging Irish weather conditions, demonstrating operational resilience.
• The company is targeting 2,000,000 annualized deliveries by the end of 2026, indicating strong growth ambitions.
• Manna is already profitable on nearly every delivery, with strong margins per flight.
• The marginal cost of drone delivery is expected to decrease significantly, potentially reaching $1 to $2 by the end of the year.
• The regulatory environment in the US is now favorable for Manna’s expansion, after years of development in Europe.
• Manna’s operational strategy involves a central depot and strategically placed drones, ensuring quick and efficient deliveries.
• The company’s success in Europe sets a precedent for its planned expansion into the US market.
• Manna’s focus on unit economics and operational efficiency positions it as a leader in the autonomous delivery space.
• The future of logistics is being shaped by drone technology, with Manna at the forefront of this transformation.

Guest intro

Bobby Healy is the founder and CEO of Manna, a Dublin-based drone delivery company that has completed hundreds of thousands of deliveries and is focused on profitable commercial drone logistics. Before Manna, he founded and scaled CarTrawler, a major travel technology business for airlines.

Manna’s strategic expansion into the US market

• Mana is operationally ready to launch in the United States after years of development in Europe.

  — Bobby Healy

• The company has not previously attempted to enter the US market, but the regulatory environment is now favorable.

• So we haven’t even tried in the United States up until now and now now is the time because of the regulated environment.

  — Bobby Healy

• Manna’s success in Europe provides a strong foundation for its US expansion.
• The strategic shift to the US market is a significant move for Manna, highlighting its growth ambitions.
• Manna’s operational readiness is backed by its extensive experience and success in the European market.
• The company’s entry into the US market is expected to further enhance its global presence.
• Manna’s expansion into the US is driven by a strategic focus on favorable regulatory conditions.

Operational efficiency and scale

• Manna has completed 300,000 deliveries, showcasing its operational capability.

• We’re doing a lot of deliveries like 300,000 and counting and now we’re all in on USA.

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  — Bobby Healy

• The company’s operational scale is a testament to its growth trajectory in the drone delivery market.
• Manna’s efficient operations are supported by a strategic deployment of drones throughout cities.
• The company’s focus on unit economics ensures strong margins on a per flight basis.
• Manna is already profitable on nearly every delivery, highlighting its financial viability.

• We already make money on nearly every delivery we do…we’re actually quite a strong margin already on a per flight basis…

  — Bobby Healy

• The company’s operational efficiency positions it as a leader in the autonomous delivery space.

Logistics and deployment strategy

• Manna’s drone delivery system operates with a central depot and strategically placed drones.

• …we would have one central depot in the middle of the city and all the aircraft live there…

  — Bobby Healy

• Drones are deployed to various locations around the city, ready for business.
• The strategic placement of drones ensures quick and efficient deliveries.
• Manna’s logistics strategy is designed to optimize delivery times and operational efficiency.
• The company’s deployment strategy highlights the unique logistics of drone-based food delivery.
• Manna’s focus on logistics and deployment is a key factor in its operational success.
• The company’s strategy ensures quick delivery times, enhancing consumer convenience.

Consumer preferences and market dynamics

• Drone delivery is becoming the default option for consumers in Europe.

• All that happens the consumer interestingly in Europe now just eat for example defaults to drone delivery…

  — Bobby Healy

• The preference for drone delivery indicates its superiority over traditional road-based delivery.
• Consumers have to work harder to choose road-based delivery, highlighting the shift in market dynamics.
• The growing preference for drone delivery reflects a significant change in consumer behavior.
• Manna’s success in Europe sets a precedent for its planned expansion into the US market.
• The shift in consumer preferences is a testament to the efficiency and convenience of drone delivery.
• Manna’s focus on consumer convenience positions it as a leader in the delivery space.

Technical challenges and solutions

• Delivering in high winds requires advanced flight dynamics and GPS positioning.

• The real trick is actually delivering on high winds so we deliver from pretty high up…

  — Bobby Healy

• Accurate GPS positioning is crucial for ensuring delivery accuracy.
• Manna’s advanced flight dynamics enable it to overcome technical challenges in drone delivery.
• The company’s technical capabilities are a key factor in its operational success.
• Manna’s focus on technical innovation positions it as a leader in the autonomous delivery space.
• The company’s ability to deliver in challenging weather conditions highlights its operational resilience.
• Manna’s technical solutions ensure accurate and reliable drone deliveries.

Weather resilience and operational efficiency

• Manna has achieved a 97% delivery availability rate in Irish weather conditions.

• We’re 97% available in Irish weather which means we’re 800% available than any other country normal country.

  — Bobby Healy

• The company’s resilience in challenging weather is a critical factor for its success.
• Manna’s operational efficiency is supported by its ability to deliver in adverse weather conditions.
• The company’s focus on weather resilience positions it as a leader in the autonomous delivery space.
• Manna’s success in challenging weather conditions sets a precedent for its planned expansion into the US market.
• The company’s operational efficiency is a testament to its resilience and adaptability.
• Manna’s focus on weather resilience ensures reliable and consistent deliveries.

Growth targets and market trends

• The industry is moving towards a significant increase in annualized deliveries.

• …we’re aiming rough target by 2,000,000 annualized deliveries by the end of twenty six…

  — Bobby Healy

• Manna’s growth targets indicate strong market trends in the drone delivery sector.
• The company’s ambitious growth targets highlight its leadership in the autonomous delivery space.
• Manna’s focus on growth and expansion positions it as a leader in the delivery industry.
• The company’s success in Europe sets a precedent for its planned expansion into the US market.
• Manna’s growth targets reflect its commitment to innovation and market leadership.
• The company’s focus on growth and expansion is a key factor in its operational success.

Financial viability and cost structure

• Manna is already profitable on nearly every delivery, with strong margins per flight.
• The company’s financial viability is a testament to its operational efficiency and unit economics.
• Manna’s focus on financial viability positions it as a leader in the autonomous delivery space.
• The marginal cost of drone delivery is expected to decrease significantly.

• We’re gonna drive the marginal cost of drone delivery down to about 20¢ per delivery…

  — Bobby Healy

• The company’s focus on cost reduction is a key factor in its financial success.
• Manna’s financial viability is supported by its efficient operations and cost structure.
• The company’s focus on financial viability ensures its long-term sustainability and growth.

Regulatory environment and strategic focus

• The regulatory environment in the US is now favorable for Manna’s expansion.
• Manna’s strategic focus on favorable regulatory conditions positions it as a leader in the delivery industry.
• The company’s success in Europe provides a strong foundation for its US expansion.
• Manna’s focus on regulatory compliance ensures its operational success and market leadership.
• The company’s strategic shift to the US market highlights its growth ambitions and market leadership.
• Manna’s focus on regulatory compliance is a key factor in its operational success.
• The company’s strategic focus on favorable regulatory conditions ensures its long-term sustainability and growth.
• Manna’s success in Europe sets a precedent for its planned expansion into the US market.

Innovation and market leadership

• Manna’s focus on unit economics and operational efficiency positions it as a leader in the autonomous delivery space.
• The company’s success in Europe is a testament to its innovation and market leadership.
• Manna’s focus on innovation ensures its long-term sustainability and growth.
• The company’s strategic focus on innovation positions it as a leader in the delivery industry.
• Manna’s success in Europe sets a precedent for its planned expansion into the US market.
• The company’s focus on innovation and market leadership is a key factor in its operational success.
• Manna’s focus on innovation ensures its long-term sustainability and growth.
• The company’s strategic focus on innovation positions it as a leader in the delivery industry.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.