Binance's chief marketing officer Rachel Conlan to leave the exchange

Eowyn Chen, former CEO of Trust Wallet, will serve as her interim replacement.

What to know:

• Rachel Conlan, Binance’s chief marketing officer, will leave the company on June 15 after roughly three years helping to build the crypto exchange’s brand.
• Former Trust Wallet CEO Eowyn Chen will serve as Binance’s interim CMO, while Conlan stays on as an adviser to support the transition.
• Conlan’s departure comes amid a broader pullback in big-ticket crypto marketing, as other major firms scale back sponsorships and see senior marketing leaders exit.

Rachel Conlan, the chief marketing officer (CMO) at Binance, the world’s largest cryptocurrency exchange, said she is leaving the company next month after three years helping to build the brand.

Eowyn Chen, former CEO of Trust Wallet, will serve as the interim CMO, a Binance spokesperson said via email

“Serving as CMO of Binance has been the privilege of my career,” Conlan said in an email. “ I'm deeply grateful to Yi He, Richard [Teng] and the entire leadership team for the trust they placed in me, and to every member of the team I've had the honour of working with.”

Conlan, who took the post in September 2023, is credited with launching “Crypto,” the perfume. Also known as “Eau de Binance,” the fragrance was introduced by the exchange in March 2024 to celebrate International Women's Day.

Prior to Binance, Conlan spent a year as the global head of brand and partnerships at rival OKX, working under CMO Haider Rafique.

“Rachel is a premier talent who has left an indelible mark on the company and after four years of remarkable service has decided to step down to focus on personal priorities,” a Binance spokesperson said.

Like other large crypto brands, Binance has signed a selection of high-profile partnerships, a number of which predate her tenure. These include the footballer Cristiano Ronaldo, Canadian singer-songwriter The Weeknd, the Alpine Formula One team and social media star Khaby Lame.

This year's crypto market downturn may be hitting the wallets of marketing departments at large crypto firms. Crypto.com, a firm that has spent as much as $1 billion promoting its name on things like rebranding the Staples Center, an advert with Matt Damon, FI and UFC deals, only last week said its CMO, Steven Kalifowitz, is leaving the company.

In addition, Ben Zhou, the CEO of Bybit, the second-largest crypto exchange, said in a recent interview that he would not be renewing his F1 sponsorship, and is looking for other deals with better commercial value.

Conlan’s last day is June 15 and she will remain as an adviser to support the company through the transition, Binance said.

More For You

France’s central bank deputy governor told CoinDesk public and private European entities need to get involved in digital asset development, diverging sharply from Christine Lagarde’s stance.

What to know:

• Denis Beau, deputy governor of France’s central bank, is urging a broad public-private push to develop euro-based tokenized money to counter the dominance of dollar-pegged stablecoins.
• His stance contrasts with that of European Central Bank President Christine Lagarde, who is wary of privately issued stablecoins and favors a central bank...

U.S. CFTC in talks with every major pro sports league on policing prediction markets

21 minutes ago

Bitcoin’s bull-bear cycle indicator turns green for first time since March 2023

29 minutes ago

Live markets: What's next as bitcoin holds $80,000, while stocks sink, yields rise on ugly inflation print

56 minutes ago

Spot XRP ETFs attract biggest inflows since January

1 hour ago

France’s central banker Beau clashes with Lagarde over private digital euro plans

2 hours ago

EBay rejects GameStop’s $56 billion bid, putting bitcoin exposure back in focus

2 hours ago

Elliptic raises $120 million backed by Nasdaq, Deutsche Bank as AI reshapes crypto security

2 hours ago

'Bitcoin transactions can be monitored’: Ray Dalio explains why central banks won’t touch BTC

10 hours ago

Clarity Act, in the flesh, unveiled by U.S. Senate Banking Committee before hearing

11 hours ago

Bitcoin will 'explode' past $90,000 and hit $126,000, Arthur Hayes says

4 hours ago

'A big nothing burger': A Q&A with Strategy's Michael Saylor on selling bitcoin

19 hours ago

Hot inflation data pours cold water on Federal Reserve rate cut hopes

3 hours ago