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All about the crypto rally ‘no one is googling’ – What does this mean for investors?

By Ishika Kumari · Published March 18, 2026 · 3 min read · Source: AMBCrypto
BitcoinEthereumTradingAltcoinsMarket Analysis
Reviewed by Reviewed by Jibin Mathew George Updated 13:30 IST March 18, 2026 Share Share
All about the crypto rally 'no one is googling' - What does this mean for investors?

The cryptocurrency market is starting to show signs of recovery, with most major coins trading in the green after February’s slump. In fact, at press time, the total crypto market cap had climbed to as high as $2.53 trillion.

While Bitcoin [BTC] was holding strong at around $74,160, Ethereum [ETH] traded at $2,327 on the charts. Similarly, XRP was valued at $1.51 and Cardano was trading $0.28 – All showing signs of positive movement.

Still, there is an interesting contradiction in the market that must be looked at. Despite the prices rising, Google Trends data revealed that online searches and public interest in major cryptocurrencies are now at multi-month lows.

Coins Google Trends analysis
Source: Google Trends

Normally, strong rallies attract a lot of retail attention and excitement. However, the reality right now is quite different.

This suggested that the prevailing price movement may be driven more by institutional investors quietly accumulating assets, rather than retail traders rushing in with FOMO.

Price action and Google Trends move in opposite directions

Weighing in on the notion, Joao Wedson, founder and CEO of Alphractal, noted

Google Trends data for BTC, ETH, XRP, and ADA shows that none of these cryptocurrencies are generating strong social interest right now.

This may also be indicative of the fact that the crypto market is exhibiting a silent recovery. Normally, Bitcoin nearing $75,000 would trigger strong retail excitement, with more searches and online discussions.

However, this time, the hype is missing. While prices may be rising, retail investors have not fully returned – Evidence that the current move may be driven more by quieter capital inflows.

One reason for the hesitation is the fear left from recent market downturns. For instance – The Crypto Fear & Greed Index is still in the “Fear” zone, though this was an improvement from the “Extreme Fear” seen a day prior.

Crypto stands in fear zone
Source: Alternative

Different sentiments for major coins

On the contrary, Santiment data underlined mixed sentiment across major cryptocurrencies.

According to the same, Bitcoin has the strongest sentiment, with mostly positive discussions and a reputation as the safest crypto asset.

Tokens weighted sentiment
Source: Santiment

Ethereum exhibited mixed sentiment as investors balance its long-term potential with short-term concerns. Meanwhile,  Cardano [ADA] was recorded to have the weakest sentiment, with many investors still cautious about its near-term outlook.

Worth noting, however, that even though the overall social interest has been low, Santiment’s trending coin data highlighted a positive trend.

Sentiments of trending coins by Santiment
Source: Santiment

Major assets like Bitcoin, Ethereum, Solana [SOL], and XRP have continued to dominate discussions too, with sentiment leaning more towards the positive side.

Put simply, it can be argued that it is a very confusing trend in the market where retail investors are still figuring out the mixed market moves. 

What’s more?

This also aligns with a recent analysis covered by AMBCrypto, which noted that coins such as Bitcoin, Ethereum, Dogecoin [DOGE], and Tether continue to trend online even during periods of extreme fear.

Overall, the market might just be in a pre-FOMO phase. While the prices have started to recover, public confidence is yet to fully return.

For experienced market observers, this quiet recovery could be a positive sign – A sign that there may still be significant room for growth before retail investors return and push the next major rally.


Final Summary

Ishika Kumari is a Crypto Analyst at AMBCrypto, specializing in regulatory developments, market dynamics, and blockchain’s real-world impact. She breaks down complex protocols and legislation into practical, easy-to-understand insights.

This article was originally published on AMBCrypto and is republished here under RSS syndication for informational purposes. All rights and intellectual property remain with the original author. If you are the author and wish to have this article removed, please contact us at [email protected].

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